Computer Programs
Google Suite
Microsoft Office Certified Expert
Salesforce
ZoomInfo
Hootsuite
ECDS
JIRA
Tableau
Chat-GPT
Meltwater
Sprout
Cision
Confluence
Bloomberg Law and Bloomberg Tax Product Certified
Creative Programs
Adobe Creative Suite:
Premiere Pro, Photoshop, Illustrator, Light Room, After Effects, Audition
Canva
Blender (3D Modeling)
Audacity (Sound Editing)
General Skills
Brand Development
Consumer Behavior Analysis
Market Research
Campaign Strategy
Project Management
Social Media Strategy
Event Coordination
Artificial Intelligence/ A.I.
Meltwater
During my tenure at Meltwater, I spearheaded business development initiatives across the US and Canada, engaging with high-level executives, including CMOs, CEOs of agencies, and VPs of Communications, Marketing, and Social Media Strategy.
This resulted in $50,000+ of weekly pipeline utilizing 300 revolving prospects having to work with notable brands such as Elf on the Shelf, Turning Point Brands, and Echoing Green.
My role involved not only negotiating favorable terms and facilitating closing deals but also fostering lasting relationships with clients. Engineering comprehensive reports and backend analytics to support client demonstrations, I effectively showcased media performance enabling clients to prove ROI while identifying key drivers for their strategies. My ability to craft strategic proposals and pitch decks ensured that Meltwater’s capabilities were perfectly aligned with client objectives, consistently delivering results that met or exceeded expectations.
By employing a diverse suite of media intelligence tools, including advanced social media monitoring and analytics, I developed tailored strategies that significantly enhanced brand awareness and audience engagement for our clients.
Bloomberg
As a Junior Account Manager at Bloomberg, I specialized in developing and executing strategic initiatives to enhance brand value and achieve significant ROI for enterprise and midmarket clients.
I co-managed $6.5 million in revenue across 200 accounts, including notable brands such as Netflix, eBay, Meta, PayPal, and Live Nation.
My targeted email campaigns drove a 25% increase in user engagement and contributed to a 92% client retention rate. I worked closely with C-suite executives to align Bloomberg’s solutions with clients' strategic goals, delivering tailored product training and insights on industry trends and new AI tools. These efforts played a crucial role in crafting and implementing comprehensive marketing strategies that addressed client challenges and ensured substantial returns on their investments.
My role involved fostering strong client relationships and developing effective brand strategies, ensuring clients effectively addressed their challenges, achieved their goals, and realized significant ROI from our initiatives.
La Vie
As a Brand Ambassador at La Vie, I managed front-of-house operations for over 30 private events, including high-profile clients like the NFL’s Commanders and rappers Rico Nasty and JNR Chois.
I played a key role in promoting the restaurant’s offerings, enhancing brand visibility, and ensuring seamless event execution, which led to increased repeat business and positive client impressions.
I also led penthouse initiatives during events, working with security teams to guarantee guest safety and comfort. These efforts not only improved the event experience but also boosted word-of-mouth referrals, strengthening the brand’s reputation
My role significantly contributed to amplifying La Vie’s brand image, establishing it as a premier venue for high-profile gatherings and solidifying its industry standing.
Siegel+Gale
This is a video of a wireframe my intern team and I developed during the summer of 2021 at Siegel and Gale.
The video offers a glimpse into a 3 month long branded initiative centered around the future of work. Below, you can find a condensed version of the Future of Work branded initiative we presented globally to the firm. This deck aims to offer insight into:
1. What the future of work is.
2. What other companies are doing globally in terms of a branded initiative surrounding the future of work.
3. How to build a foundation for a branded initiative.
My responsibilities and contribution to this video and the project included leading the globally branded initiative by facilitating cross-department communications between 20 interns and 8 departments ensuring task were completed in a precise and prompt fashion.
Outside of the intern project I consulted on client meetings and projects to capitalize on client feedback. This was done by aiding in organizing and implementing strategic rollout plans for 9 global corporations during rebranding phases.
Catholic University of America
The web page above is an example of work I collaborated with the lab director on in promoting the departments offerings to 7,000+ students. I contributed to the "Where Are They Now?" section of the University's website by helping design, build and edit character profiles using Cascade.
This alumni information was collected and compiled through networking, surveys and research, and then used as a social network of information for the department to use as a general database of information.
Working under the media studies department, I was also tasked with organizing and designing social media content for the department to post on numerous social media platforms. Some examples can be found through the social media links to the right (or below if using a mobile phone).
I also gained experience using Canon C-100 Mark 2 camera, Zoom H4/ H6 recorders, and Lavalier mics through practicing various interviewing techniques.
Saint Joan of Arc Parish
For the Saint Joan of Arc Parish I pioneered the transitioning of spiritual rituals to an online format for a 10,000-person community to partake in on a weekly basis.
Doing this required me to utilized my experience of Adobe Premiere Pro, Audition, and social media content creation to shoot and edit video content. Some content creation that took place involved editing sequences, inserting sound effects, music, and graphics to be published on multiple social media platforms.
Spearheading this transition during the Covid-19 crisis ensured community members had easy access to mass, private prayers, and confessions. (An example of this can be found by clicking the button below).
On the marketing side of things I helped coordinate with team members to implement brand positioning and awareness strategizes to better promote the church’s online offerings.